After decades of cutthroat competition, Dodge finally outsold Mustang and Camaro for the first time ever. This is the work that made it happen.
We launched the campaign by partnering with Vin Diesel, who used his Fast & Furious pedigree to rally the Brotherhood of Muscle.
While car brands like Ford and Chevy try to make cars for everyone, we put a stake in the ground and said “if we were for everyone, we’d be for no one.”
We collaborated with Dodge fan Billie Eilish to release her new track, Oxytocin, in our ad before the release of her highly anticipated album, Happier than Ever.
