• Work
  • About

Barrett Michael

writer | creative director

  • Work
  • About

Save the Planet

How do you launch an electric vehicle to a demographic that hates EVs? You announce that your EV is here to save the planet…from other electric vehicles. 

Goldilocks and the Three Trucks

For the Super Bowl, we partnered with Glen Powell and director David Leitch to show what happens when you Drive Your Own Story in a Ram. 

Swarming the Nation

As the most powerful SUV in its class, the new Dodge Hornet was destined to take the nation by swarm.

Avocados Super Bowl 51

What if there really was a secret society in charge of keeping the world's deepest, darkest secrets? And what if that society really, really sucked at its job? We answered these questions and more in this Super Bowl campaign for Avocados from Mexico.

Dodge & Talladega Nights

When Dodge shocked the car industry by earning a #1 J.D. Power ranking, it was time to bring back Ricky Bobby’s time-honored family motto. “If you ain’t first, you’re last.”

Pacifico

Since Baja surfers first discovered Pacifico, they have taken the beer to some pretty amazing places. For this campaign, we asked ourselves, how could Pacifico be more than a passenger and actually inspire adventure?

Dodge Rebrand

When Dodge went all in on American muscle, we re-branded to stand for unapologetic performance.

Ram Social

Avocados Super Bowl 52

A group of starry-eyed idealists come together to create the perfect utopia. Things go from Garden of Eden to Lord of the Flies pretty quick.

Popeyes Virtual Drive-Thru

Ahhh, the drive-thru. Because sometimes, it's just too hard to get out of your car. But what happens if it's too hard to get off the couch? What good is the drive-thru then? That's a conundrum we solved by partnering with Postmates to bring the drive-thru to you.

Southwest Airlines

After Covid quarantines kept us cooped up for a year, there was never a better time to get away.

Avocados Super Bowl 50

In my first ever Super Bowl spot, a group of aliens tour the Intergalactic Museum of Earthly Wonders. No Quadmogurts were harmed in the making of this commercial.

Avocados Super Bowl 49

When Avocados from Mexico did its first Super Bowl spot, I made a social campaign to go along with it. It was the first-ever live extension of a Super Bowl commercial. Not everyone made it out alive.

Walgreens See What They See

Every year, 500,000 kids go blind due to Vitamin A deficiency. Walgreens partnered with Vitamin Angels to help change that. To get the word out, we went to Uganda and gave kids cameras so the world could see the difference Vitamin A can make through their eyes.

Beat Bikes

B-cycle, Austin’s bike sharing co-op, wanted to promote their program at big music festivals. So we made Beat Bikes, the world's first pedal-operated, music mash-up machine.

Hilton Viewfinders

Over half of all Americans haven't taken a vacation in over a year. So to inspire them, we designed and constructed Hilton virtual reality viewfinders. These viewfinders were all over New York City, transporting people from the city that never sleeps to the beaches of Barbados.

Save the Planet

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Goldilocks and the Three Trucks

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goldilocks.png

Swarming the Nation

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Avocados Super Bowl 51

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SecretSociety.jpg

Dodge & Talladega Nights

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FamilyMotto.jpg

Pacifico

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Pacifico.jpg

Dodge Rebrand

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Vin.jpg

Ram Social

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TRX.jpg

Avocados Super Bowl 52

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Utopia.jpg

Popeyes Virtual Drive-Thru

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Southwest Airlines

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Avocados Super Bowl 50

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Avocados Super Bowl 49

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FirstDraft.jpg

Walgreens See What They See

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See.jpg

Beat Bikes

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Bcycle.jpg

Hilton Viewfinders

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