Barrett Michael

Contact

bmichael01@gmail.com

Bio

Barrett Michael is a writer based in Austin, Texas.

Currently, he is a Creative Director at GSD&M, overseeing work for automotive brands including Dodge, Ram and Alfa Romeo. He has also worked on four Super Bowl projects for Avocados from Mexico, in addition to award-winning work for Southwest Airlines, Pacifico, Walgreens, Popeyes and Chipotle.

His work has been recognized by the Art Directors Club, One Show, London International Awards, Webbys, New York Festivals, AICP, Effies, the Museum of Modern Art and the American Advertising Federation.

Before his tenure in advertising, Barrett worked at as a social media consultant, running workshops for non-profits and green businesses on how to build up their social followings. He also helped write and produce the world’s first online Mexican telenovela.

AWARDS

ART DIRECTORS CLUB

Silver - Craft in Copywriting
Secret Society, Avocados from Mexico 

Silver - Television/Film/Online Video  
Secret Society, Avocados from Mexico

Merit - Craft in Digital   
Secret Society, Avocados from Mexico

ONE SHOW

Shortlisted - Online Films and Video  
Secret Society, Avocados from Mexico 

NATIONAL ADDYS

Gold - TV Commercial
Utopia, Avocados from Mexico

Gold - TV Commercial
Secret Society, Avocados from Mexico

Gold - Copywriting
Bounty of Earth, Avocados from Mexico

Gold - Integrated Campaign
First Draft Ever, Avocados from Mexico  

Gold - Experiential
Viewfinders, Hilton  

Silver - Internet Commercial
Secret Society, Avocados from Mexico

Silver - Social Media Campaign  
See What They See, Walgreens

Silver - TV Commercial  
Bounty of Earth, Avocados from Mexico

Silver - Social Media Campaign  
First Draft Ever, Avocados from Mexico

Silver - Webisode  
First Draft Ever, Avocados from Mexico

LONDON INTERNATIONAL AWARDS

Silver - Film - Copywriting  
Secret Society, Avocados from Mexico  

Silver - Film - Humor
Secret Society, Avocados from Mexico 

Silver - Film - Foods
Secret Society, Avocados from Mexico

WEBBY AWARDS

Honoree - Webcast
First Draft Ever, Avocados from Mexico 

Honoree - Social Event
First Draft Ever, Avocados from Mexico

Nominee - People's Voice - Social Video  
Secret Society, Avocados from Mexico

NEW YORK FESTIVALS

Finalist Award - Social Media
Popeyes, Virtual Drive-Thru

Finalist Award - Humor
Secret Society, Avocados from Mexico

Finalist Award - Integrated Campaign
First Draft Ever, Avocados from Mexico

Shortlist - Film & Television
Swarming the Nation, Dodge  

Shortlist - Design
The Ram Trucker Cover, Ram

AICP AWARDS

Winner - Humor
Secret Society, Avocados from Mexico

Shortlist - Humor
Utopia, Avocados from Mexico

Shortlist - Copywriting
Bounty of Earth, Avocados from Mexico 

Shortlist - Dialogue/Performance
Bounty of Earth, Avocados from Mexico 

HOLLYWOOD A-LIST

Silver - Copywriting
Secret Society, Avocados from Mexico 

Bonze - Online Video
First Draft Ever, Avocados from Mexico 

EFFIES

Gold  
Walgreens: At the Corner of Happy and Healthy

Finalist
Domestic Not Domesticated, Dodge

Finalist
First Draft Ever, Avocados from Mexico