Barrett Michael
writer | creative director
Our mobile and desktop sites where you can unlock the videos by typing in the bottle cap coordinates.
A few of my favorite location videos.
We enlisted regional influencers to star in campaign and show us around the locations we selected. Some of my favorites were Mark McInnis, a photographer from Oregon; Matt Costa, a musician from LA; and Elijah Mack, the godfather of river surfing. They posted pics of the production on their Instagram feeds to activate the campaign.
