The Super Bowl commercial (which I didn’t write) for reference.
The full live draft video…all 50 minutes and 24 seconds of it.
We had to kill time between the live draft picks with video content. With a slim budget for stock music and video, we had to get creative. Case in point: this epic story of a jaguar-printed El Camino with the ability to swim and shoot lasers out of its headlights.
“If Nationwide was the somber buzzkill of this year’s Super Bowl, Avocados from Mexico was the life of the party, earning more than a billion impressions along the way.”